We’re thrilled to announce that Brand’s Best Friend has officially been named a winner of Hyer’s prestigious 2025 Breakthrough Culture Award, joining an exclusive group of companies redefining the standard of workplace excellence in the US.
What Is the Breakthrough Culture Award?
Introduced by Hyer, a global leader in workplace-intelligence and culture insights, the Breakthrough Culture Award celebrates organizations that truly put their people first — fostering inclusive, innovative, and people-centric environments. Thousands of companies enter each year, but only 100 are recognized for building standout cultures.
The Pillars of How We Work
As we celebrate this milestone, we also reaffirm what sets Brand’s Best Friend apart—not just as an employer, but as a partner to our clients. We practice what we preach, building our internal culture around the same values we bring to every brand relationship: transparency, integrity, and true partnership.
We believe that a great company culture is the foundation for great client service. That’s why we continue to nurture an environment where:
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Transparency guides our actions – through open communication, mutual respect, and clear expectations.
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Integrity drives our decisions – from how we support our team to how we deliver on behalf of our partners.
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Partnership is the priority – internally and externally, we grow together by sharing wins, learning through challenges, and showing up with purpose every day.
Why Brand’s Best Friend Stood Out
Brand’s Best Friend impressed Hyer with:
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Employee‑centric programs focusing on wellbeing, flexibility, professional growth, and recognition.
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High employee sentiment, measured through thousands of anonymous surveys assessing impact, innovation, and future-focused initiatives.
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Tangible culture-first actions, such as transparent leadership, development opportunities, and energized internal community-building activities.
What This Recognition Means
Winning the Breakthrough Culture Award is more than a badge of honor — it’s a brand statement:
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Validation of culture-driven success – it shows that a people-first approach leads to stronger performance and loyalty.
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Magnet for top talent – in a competitive job market, culture is a key factor—and an award-winning one at that.
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Inspiration to keep evolving – this is both a celebration and a challenge to continue raising the bar.
Interested in learning more about our services? Book a meeting with our team here.