Blogs, news, odds, and ends.

Toni Unleashed: Live from Global Pet Expo P2: Inside the Pet Industry’s Latest Innovations

Michael Abruscato from our team joined Toni Unleashed live from the Global Pet Expo floor. Hear what it actually takes to bring better products and better standards to market — and why it matters for pet brands growing on e-commerce.

Trending: Pet Food Podcast

AI is transforming how pet parents shop. Learn how Brand’s Best Friend is helping pet brands win in AI driven e commerce after their feature on the Trending: Pet Food podcast.

Brand’s Best Friend Wins Hyer’s 2025 Breakthrough Culture Award

We’re thrilled to announce that Brand’s Best Friend has officially been named a winner of Hyer’s prestigious 2025 Breakthrough Culture Award, joining an exclusive group of companies redefining the standard of workplace excellence in the US.

Amazon Prime Day 2025: Complete Guide for Pet Brands + Why You Need Professional Management

Amazon Prime Day 2025 is expanding to four full days (July 8–11) for the first time ever. For pet brands selling on Amazon, this presents a massive revenue opportunity—but only with proper preparation and expert management.

PetFood Industry Article: How pet food brands can win in the crowded e-commerce market

The pet food e-commerce space is crowded but full of opportunity. As we note in the article, "It's not about being everywhere — it's about showing up the right way, in the right places, at the right time."

Amazon Vine Policy Update: What Sellers Need to Know About ASIN Merge Review Limits

In the fast-moving world of Amazon, change is the only constant. As an e-commerce management company, we closely monitor policy shifts that impact sellers, brands, and how products perform on the platform. The latest update to the Amazon Vine program is a perfect example of how Amazon's evolving rules can reshape go-to-market strategies overnight.