Blogs, news, odds, and ends.

Amazon Vine Policy Update: What Sellers Need to Know About ASIN Merge Review Limits

In the fast-moving world of Amazon, change is the only constant. As an e-commerce management company, we closely monitor policy shifts that impact sellers, brands, and how products perform on the platform. The latest update to the Amazon Vine program is a perfect example of how Amazon's evolving rules can reshape go-to-market strategies overnight.

What Global Pet Expo 2025 Reveals About Winning on Digital Shelves

Last week, the Brand's Best Friend team headed to Orlando for the 2025 Global Pet Expo—the industry's largest annual trade show showcasing everything from innovative pet nutrition to the latest in pet tech. With our team of both seasoned Global Pet Expo veterans and excited first-timers, we gained a unique dual perspective on what's shaping the pet industry and—more importantly for our clients—how these trends translate to e-commerce success on Amazon, Chewy, and Walmart.

Amazon Strategy Update for Pet Brands: New Date-Code Policy and AWD Opportunities

Calling all pet brands who maintain a presence on e-commerce platforms! Two significant developments deserve your immediate attention: Amazon's extended date-code requirements and the emerging opportunity with Amazon Warehouse Distribution (AWD). Understanding these changes is crucial for maintaining profitability and streamlining operations in 2025.

Pet Business Disruptors Podcast: Brand’s Best Friend Talks E-Commerce Success

We recently had the pleasure of joining Clayton Payne on his podcast, Pet Business Disruptors to discuss some of the latest intricacies of online retail, the shifting landscape of consumer behavior, and how pet brands can maximize their success on platforms like Amazon, Chewy, and Walmart. 

Chewy Advertising Services: Your Guide to Success

As Chewy strives to become a one stop shop for pet owners by offering medications, insurance and veterinary services. It is essential for brand to invest in the platform. At Brand’s Best Friend, we’re thrilled to offer expert guidance and management of Chewy advertising services, leveraging the new Chewy advertising portal to maximize your brand’s visibility and growth.

Pet-Safe Holiday Decorations: A Complete Guide for Pet Brands and Retailers

As the holiday season approaches, pet brands and retailers face a unique opportunity to address one of the season's most pressing challenges for pet parents: creating a festive yet pet-safe home environment. According to the American Pet Products Association (APPA) 2023-2024 National Pet Owners Survey, approximately 66% of U.S. households own a pet, representing nearly 86.9 million homes. During the holiday season, these pet parents face unique challenges in creating festive yet safe environments for their furry family members.