Blogs, news, odds, and ends.

Brand’s Best Friend Wins Hyer’s 2025 Breakthrough Culture Award

We’re thrilled to announce that Brand’s Best Friend has officially been named a winner of Hyer’s prestigious 2025 Breakthrough Culture Award, joining an exclusive group of companies redefining the standard of workplace excellence in the US.

Amazon Prime Day 2025: Complete Guide for Pet Brands + Why You Need Professional Management

Amazon Prime Day 2025 is expanding to four full days (July 8–11) for the first time ever. For pet brands selling on Amazon, this presents a massive revenue opportunity—but only with proper preparation and expert management.

PetFood Industry Article: How pet food brands can win in the crowded e-commerce market

The pet food e-commerce space is crowded but full of opportunity. As we note in the article, "It's not about being everywhere — it's about showing up the right way, in the right places, at the right time."

Amazon Vine Policy Update: What Sellers Need to Know About ASIN Merge Review Limits

In the fast-moving world of Amazon, change is the only constant. As an e-commerce management company, we closely monitor policy shifts that impact sellers, brands, and how products perform on the platform. The latest update to the Amazon Vine program is a perfect example of how Amazon's evolving rules can reshape go-to-market strategies overnight.

What Global Pet Expo 2025 Reveals About Winning on Digital Shelves

Last week, the Brand's Best Friend team headed to Orlando for the 2025 Global Pet Expo—the industry's largest annual trade show showcasing everything from innovative pet nutrition to the latest in pet tech. With our team of both seasoned Global Pet Expo veterans and excited first-timers, we gained a unique dual perspective on what's shaping the pet industry and—more importantly for our clients—how these trends translate to e-commerce success on Amazon, Chewy, and Walmart.

Amazon Strategy Update for Pet Brands: New Date-Code Policy and AWD Opportunities

Calling all pet brands who maintain a presence on e-commerce platforms! Two significant developments deserve your immediate attention: Amazon's extended date-code requirements and the emerging opportunity with Amazon Warehouse Distribution (AWD). Understanding these changes is crucial for maintaining profitability and streamlining operations in 2025.