Blogs, news, odds, and ends.

Pet Business Disruptors Podcast: Brand’s Best Friend Talks E-Commerce Success

We recently had the pleasure of joining Clayton Payne on his podcast, Pet Business Disruptors to discuss some of the latest intricacies of online retail, the shifting landscape of consumer behavior, and how pet brands can maximize their success on platforms like Amazon, Chewy, and Walmart. 

Chewy Advertising Services: Your Guide to Success

As Chewy strives to become a one stop shop for pet owners by offering medications, insurance and veterinary services. It is essential for brand to invest in the platform. At Brand’s Best Friend, we’re thrilled to offer expert guidance and management of Chewy advertising services, leveraging the new Chewy advertising portal to maximize your brand’s visibility and growth.

Pet-Safe Holiday Decorations: A Complete Guide for Pet Brands and Retailers

As the holiday season approaches, pet brands and retailers face a unique opportunity to address one of the season's most pressing challenges for pet parents: creating a festive yet pet-safe home environment. According to the American Pet Products Association (APPA) 2023-2024 National Pet Owners Survey, approximately 66% of U.S. households own a pet, representing nearly 86.9 million homes. During the holiday season, these pet parents face unique challenges in creating festive yet safe environments for their furry family members.

PetFood Industry Podcast: Customer Loyalty and E-Commerce with Mike Abruscato

Brand’s Best Friend Director of Business Development and Operations, Mike Abruscato, sat down with Petfood Industry Podcast Host, Lindsay Beaton, to discuss customer loyalty and retention strategies in e-commerce.

4 Keys for Navigating E-commerce Growth in 2025

As we begin to wrap up 2024, pet brands need to shift their focus towards the trends that will shape 2025, especially in e-commerce. The competitive landscape is evolving, and to stay ahead, brands need to diversify their e-commerce strategies. Mike Abruscato, Director of Business Development and Operations at Brand’s Best Friend, points out that while Amazon will remain a dominant force, solely relying on it is no longer viable. Platforms like Walmart, TikTok, and Chewy are growing, and brands need to develop a presence across multiple channels to succeed.

I went to SUPERZOO for the First Time. This is What I Noticed.

My background spans industries like manufacturing, outdoor products, health & wellness, and sports, and I’ve attended numerous trade shows in those fields. What struck me about SUPERZOO was the genuine creativity and energy that pet brands bring to the table. I was wow'd by the diversity of products and ideas. The New Product Showcase was filled with pet innovations I would never even think of.