Blogs, news, odds, and ends.

SUPERZOO 2024 Recap

From staying ahead of industry trends to connecting with brands both new and familiar, SUPERZOO 2024 was a huge success for Brand's Best Friend. And if you can tell from the video recap, we had a blast doing it.

Creating Engaging Product Descriptions for Pet Supplies

Creating engaging product descriptions for pet supplies requires a blend of creativity, understanding of your audience, and strategic use of keywords. By following these tips, you can craft compelling e-commerce content that not only informs customers but also drives sales. Your product descriptions are often the final push a customer needs to make a purchase—make them count!

How To Make the Most Out of Pet Trade Shows & Expos: SUPERZOO 2024

Trade shows and expos have been successfully connecting brands in the pet industry for years. Events like this help businesses stay ahead of trends, network with industry peers, and showcase new products. Whether you're a seasoned exhibitor or a first-time attendee, it’s important to maximize your participation at these events to get the return on your investment.

5 E-commerce Trends for Pet Brands on Amazon, Chewy, and Walmart

As the digital landscape evolves, so do the strategies for pet brands looking to thrive on platforms like Amazon, Chewy.com, and Walmart.com. Our team sniffed out five key trends shaping the way pet products are bought, sold, and adored online.

A Summer Vacation with a Purpose: The Turtle Hospital

Inspired by The Turtle Hospital’s dedication to rescuing and rehabilitating endangered sea turtles, our team sponsored 5 turtles: Hanson, Montel, April, Bender, and Madea. Each turtle has a unique story of resilience and recovery. Their sponsorship provides essential food, medication, and supplies for a year, highlighting our commitment to bettering the lives of animals. We invite you to learn more about The Turtle Hospital and consider supporting their vital work.

Options for Manufacturers

Let’s take a closer look at the options manufacturers and brands have, and how you can get the most out of this massive marketplace, while also maintaining the greatest amount of control.