As Chewy strives to become a one stop shop for pet owners by offering medications, insurance and veterinary services. It is essential for brand to invest in the platform. At Brand’s Best Friend, we’re thrilled to offer expert guidance and management of Chewy advertising services, leveraging the new Chewy advertising portal to maximize your brand’s visibility and growth

Why Advertise on Chewy? 

Chewy has become synonymous with convenience, quality, and reliability in the pet care industry. Here’s why advertising on Chewy should be a key component of your marketing strategy:
 

  • Engaged Audience: Chewy’s local audience consists of highly engaged pet parents who are ready to buy. 
  • Customer Loyalty: With Chewy’s loyal customer base, it’s an opportune time to establish your brand presence and gain long term cusotmers. 
  • Targeted Advertising: The new Chewy advertising portal allows brands to create highly targeted campaigns to reach the right audience at the right time.

What Are Chewy Advertising Services? 

Chewy advertising services encompass a range of strategies and tools designed to help your brand stand out in the marketplace. These include: 

  • Sponsored Product Ads: Boost the visibility of your products directly in search results and on product detail pages. 
  • Display Ads: Capture attention with visually compelling advertisements across Chewy’s platform. 
  • Data-Driven Insights: Gain valuable insights into customer behavior and campaign performance.

Brand’s Best Friend: Your Chewy Advertising Experts 

As one of the few e-commerce management agencies that truly specializes in the pet industry and has hands-on experience using Chewy’s new advertising portal, Brand’s Best Friend is uniquely positioned to help you unlock the platform’s full potential. Here’s what sets us apart:
 

  • Deep Platform Knowledge: Our team is well-versed in Chewy’s advertising tools and best practices. 
  • Customized Strategies: We tailor advertising campaigns to align with your brand’s goals and target audience. 
  • Data-Driven Results: By analyzing performance.

Chewy PPC: A Game-Changer for Pet Brands 

Pay-per-click (PPC) advertising on Chewy offers a cost-effective way to drive traffic, defend market share, and boost sales. With Chewy PPC campaigns, you pay only when a customer clicks on your ad, making it an efficient way to reach pet parents actively searching for products like yours. At Brand’s Best Friend, we excel at managing Chewy PPC campaigns, ensuring that every dollar spent works hard for your brand.

How We Help Pet Brands Succeed on Chewy 

  • Comprehensive Campaign Management: From setup to optimization, we handle all aspects of your Chewy advertising campaigns. 
  • Creative Ad Development: Eye-catching visuals and compelling copy to capture your audience’s attention. 
  • Continuous Optimization: Regular performance reviews and adjustments to maximize effectiveness.

Partner with Brand’s Best Friend 

Ready to take your Chewy advertising to the next level? Partner with Brand’s Best Friend and let our expertise in Chewy advertising services, including PPC campaigns, work for you. Contact us today to learn how we can help your brand grow on Chewy’s rapidly expanding platform. 

More of our tips & updates

Pet Business Disruptors Podcast: Brand’s Best Friend Talks E-Commerce Success

We recently had the pleasure of joining Clayton Payne on his podcast, Pet Business Disruptors to discuss some of the latest intricacies of online retail, the shifting landscape of consumer behavior, and how pet brands can maximize their success on platforms like Amazon, Chewy, and Walmart. 
Read more

Pet-Safe Holiday Decorations: A Complete Guide for Pet Brands and Retailers

As the holiday season approaches, pet brands and retailers face a unique opportunity to address one of the season's most pressing challenges for pet parents: creating a festive yet pet-safe home environment. According to the American Pet Products Association (APPA) 2023-2024 National Pet Owners Survey, approximately 66% of U.S. households own a pet, representing nearly 86.9 million homes. During the holiday season, these pet parents face unique challenges in creating festive yet safe environments for their furry family members.
Read more

PetFood Industry Podcast: Customer Loyalty and E-Commerce with Mike Abruscato

Brand’s Best Friend Director of Business Development and Operations, Mike Abruscato, sat down with Petfood Industry Podcast Host, Lindsay Beaton, to discuss customer loyalty and retention strategies in e-commerce.
Read more

4 Keys for Navigating E-commerce Growth in 2025

As we begin to wrap up 2024, pet brands need to shift their focus towards the trends that will shape 2025, especially in e-commerce. The competitive landscape is evolving, and to stay ahead, brands need to diversify their e-commerce strategies. Mike Abruscato, Director of Business Development and Operations at Brand’s Best Friend, points out that while Amazon will remain a dominant force, solely relying on it is no longer viable. Platforms like Walmart, TikTok, and Chewy are growing, and brands need to develop a presence across multiple channels to succeed.
Read more

I went to SUPERZOO for the First Time. This is What I Noticed.

My background spans industries like manufacturing, outdoor products, health & wellness, and sports, and I’ve attended numerous trade shows in those fields. What struck me about SUPERZOO was the genuine creativity and energy that pet brands bring to the table. I was wow'd by the diversity of products and ideas. The New Product Showcase was filled with pet innovations I would never even think of.
Read more

SUPERZOO 2024 Recap

From staying ahead of industry trends to connecting with brands both new and familiar, SUPERZOO 2024 was a huge success for Brand's Best Friend. And if you can tell from the video recap, we had a blast doing it.
Read more

Creating Engaging Product Descriptions for Pet Supplies

Creating engaging product descriptions for pet supplies requires a blend of creativity, understanding of your audience, and strategic use of keywords. By following these tips, you can craft compelling e-commerce content that not only informs customers but also drives sales. Your product descriptions are often the final push a customer needs to make a purchase—make them count!
Read more

How To Make the Most Out of Pet Trade Shows & Expos: SUPERZOO 2024

Trade shows and expos have been successfully connecting brands in the pet industry for years. Events like this help businesses stay ahead of trends, network with industry peers, and showcase new products. Whether you're a seasoned exhibitor or a first-time attendee, it’s important to maximize your participation at these events to get the return on your investment.
Read more

5 E-commerce Trends for Pet Brands on Amazon, Chewy, and Walmart

As the digital landscape evolves, so do the strategies for pet brands looking to thrive on platforms like Amazon, Chewy.com, and Walmart.com. Our team sniffed out five key trends shaping the way pet products are bought, sold, and adored online.
Read more

A Summer Vacation with a Purpose: The Turtle Hospital

Inspired by The Turtle Hospital’s dedication to rescuing and rehabilitating endangered sea turtles, our team sponsored 5 turtles: Hanson, Montel, April, Bender, and Madea. Each turtle has a unique story of resilience and recovery. Their sponsorship provides essential food, medication, and supplies for a year, highlighting our commitment to bettering the lives of animals. We invite you to learn more about The Turtle Hospital and consider supporting their vital work.
Read more

Options for Manufacturers

Let’s take a closer look at the options manufacturers and brands have, and how you can get the most out of this massive marketplace, while also maintaining the greatest amount of control.
Read more

Amazon Prime Day 2024

It looks like Amazon Prime Day 2024 will return to its summer programming, after last year’s delay to October due to the global pandemic.
Read more

Understanding Advertising

Help your brand connect with customers at every stage of their purchase journey. What is the right advertising solution for you?
Read more