Last week, the Brand’s Best Friend team headed to Orlando for the 2025 Global Pet Expo—the industry’s largest annual trade show showcasing everything from innovative pet nutrition to the latest in pet tech. With our team of both seasoned Global Pet Expo veterans and excited first-timers, we gained a unique dual perspective on what’s shaping the pet industry and—more importantly for our clients—how these trends translate to e-commerce success on Amazon, Chewy, and Walmart.
Global Pet Expo to E-Commerce: The Physical-to-Digital Disconnect
One observation that stuck out to us was how brands present themselves on the expo floor versus their digital shelf presence. Many companies with stunning booth displays, compelling packaging, and enthusiastic representatives fell surprisingly flat in their Amazon, Chewy, and Walmart marketplace listings.
This disconnect represents both a challenge and an opportunity for pet brands looking to grow their e-commerce presence in 2025.
Global Pet Expo Sustainability Trends
Sustainability was undoubtedly one of the dominating themes at this year’s Global Pet Expo. From recyclable packaging to carbon-neutral manufacturing processes, brands proudly displayed their environmental commitments throughout their booth designs and marketing materials.
However, our marketplace analysis revealed that only about 30% of these same brands effectively communicate these sustainability credentials on their e-commerce listings [1]. This is a significant missed opportunity, as platform-specific data shows:
- Amazon: Listings with clearly displayed sustainability badges see a 24% higher conversion rate for premium pet products [2]
- Chewy: “Eco-conscious” is now the 3rd most common search filter used by Millennial and Gen Z pet parents [3]
- Walmart: The retailer’s sustainability initiatives have created enhanced visibility opportunities for brands that align with their environmental goals [4]
For brands investing heavily in sustainability initiatives, failing to translate these credentials to the digital shelf is leaving significant conversion potential untapped.
Premium Ingredients at Global Pet Expo
Another prominent trend at the Global Pet Expo was the emphasis on high-quality, premium ingredients. Numerous brands showcased human-grade proteins, organic certifications, and novel superfood inclusions for their Amazon, Chewy, and Walmart product lines.
What our team notices is that the most successful brands in e-commerce aren’t just listing premium ingredients—they’re visually showcasing them through:
- Ingredient-specific infographics in A+ content/Enhanced Brand Content
- Close-up photography of actual ingredients rather than just packaging shots
- Certification badges prominently displayed in the first image position
- Clear, benefit-focused language that connects ingredients to pet well-being
This approach is particularly effective on Chewy, where analysis shows that shoppers spend 42% more time on listings that feature ingredient visualization compared to those that simply mention ingredients in text form [5].
Translating Global Pet Expo Success to Amazon, Chewy & Walmart Growth
Based on our comprehensive Global Pet Expo analysis, here are the five most impactful actions pet brands should take to improve their Amazon, Chewy, and Walmart marketplace performance in 2025:
- Conduct a sustainability communication audit across all marketplace listings, ensuring environmental credentials are visually prominent and consistently messaged
- Develop platform-specific content strategies that acknowledge the unique shopping behaviors on Amazon, Chewy, and Walmart rather than using identical content across all platforms
- Invest in visual ingredient storytelling through enhanced product photography and graphics that highlight premium components in ways that create emotional connections
- Leverage platform-specific certifications and badges to increase visibility and conversion within each marketplace’s unique algorithm and search functions
- Create a consistent brand experience from in-person to online by ensuring your digital presence captures the same energy, values, and quality signals that you present at trade shows
The Brand’s Best Friend Advantage
At Brand’s Best Friend, we specialize in helping pet brands translate their Global Pet Expo product excellence into Amazon, Chewy, and Walmart digital shelf dominance. Our team’s diverse perspectives from the 2025 Global Pet Expo reinforce what we’ve always known: e-commerce success in the pet industry requires both strategic marketplace platform knowledge and authentic brand storytelling.
If you’re looking to close the gap between your brand’s true value at Global Pet Expo and its digital shelf performance on Amazon, Chewy, and Walmart, let’s continue the conversation we started in Orlando. Your products deserve to shine online just as brightly as they did on the expo floor.
Ready to elevate your Amazon, Chewy, and Walmart strategy? Contact our team to discuss how we can help your pet brand leverage Global Pet Expo insights to thrive across these critical digital marketplaces.
Sources
[1] Pet Industry E-commerce Trends Report, American Pet Products Association, March 2025
[2] Amazon Sustainability Badge Performance Study, Pattern.com, January 2025
[3] Chewy Consumer Search Behavior Report, Pet E-commerce Association, February 2025
[4] Walmart Sustainability Program Impact Analysis, Retail Dive, December 2024
[5] Pet Consumer Online Shopping Behavior Study, Nielsen IQ, Q1 2025