Full-Funnel Growth Across Amazon, Chewy & Offsite

Brutus Bone Broth

Brutus Bone Broth needed a partner to scale across every channel that mattered, balancing conversion efficiency, retailer sales growth, and new customer acquisition in a competitive functional pet nutrition category.

The problem

Breaking through in the bone broth and functional pet supplement space requires more than a quality product. It demands a full-funnel strategy that turns shoppers into buyers, grows retailer purchase orders, and reaches new audiences through performance-driven creator content. Brutus Bone Broth needed a partner who could execute simultaneously across Amazon advertising, Chewy sell-through, and offsite acquisition, moving the needle on units, conversion rate, CPA, PO growth, and new-to-brand reach.

The outcome

Chewy Offsite Advertising (4 Month Campaign)

106% increase in Click Through Rate, more than doubling ad engagement from March to June

169% increase in Ad Clicks, generating 2.7x the traffic

40% reduction in Cost Per Click, driving traffic far more efficiently

Hundreds of New to Brand Customers acquired over four months, with June nearly doubling May’s monthly total

Meaningful direct sales and estimated LTV sales growth, which matters on Chewy where autoship drives long-tail value

Four-pillar approach to drive full-funnel growth

Conversion-Optimized Listings & Creative (AI-optimized for emerging search behaviors)

Precision Paid Media Targeting

Chewy Sell-Through & PO Growth Management

Creator-Led Offsite Advertising

The result

The engagement produced compounding gains across every layer of the funnel, with ad efficiency, retailer sales, and new customer acquisition all moving in the right direction simultaneously.

Chewy Growth (2025 vs 2026)

48% growth in total units sold

31% YoY growth in purchase orders

20% improvement in Conversion Rate

28% reduction in Cost Per Acquisition

48%

Growth in total units sold

More of our case studies

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- Happy Jack Social Media

“In terms of our store locator, which is what I look at as the central indicator of what’s working and what’s not, we have definitely seen an appreciation in locator loads. We can actually tell phone calls to dealers and directions, they are all up.” - Manning Exum, VP of Happy Jack

Expanding Reach while Overcoming Regulatory Challenges

- Happy Jack

"With so much data in so many different areas, the data analysis is very useful information. We appreciate the feeling of partnership with Brand's Best Friend." - Manning Exum, VP of Happy Jack

Brand Consistency and Product Innovation

- DYDSS

As an international pet supplement brand, overcoming unauthorized sellers became crucial. We not only established MAP compliance and helped create a consistent brand image, but also supported product innovation that led to even more growth.

Regaining Control and Achieving Success

- Dave’s Pet Food

Brand new to the industry, Dave's Pet Food needed guidance and a strategy on how to be successful on Amazon. We created and implemented their entire Amazon presence.

Refreshed assets boost revenue by 135%

- Medi-Crunch

“Through storytelling and a deep understanding of the pet consumer, Brand’s Best Friend has helped us connect with the consumers in ways we never experienced before.” Rob Puma, Founder of Medi-Crunch

Achieving 38% YoY growth as a mature brand

- Canine Butcher Shop

“Brand’s Best Friend has a keen eye on the pet industry, and has grown our brand to tremendous heights.” - Paul Ducato, National Sales Director