Expanding Reach while Overcoming Regulatory Challenges

Happy Jack

"With so much data in so many different areas, the data analysis is very useful information. We appreciate the feeling of partnership with Brand's Best Friend." - Manning Exum, VP of Happy Jack

The problem

Happy Jack sells time honored, effective animal health products for pets ranging from flea & tick and mange treatments to wound care to brood care. Happy Jack, founded in the 1940s in Snow Hill, NC with a loyal customer base of hunters and outdoor enthusiasts, faced two major challenges when looking to expand their business on Amazon:

Overcoming regulatory challenges such as being incorrectly flagged for pesticidal claims or as dangerous goods (sometimes both) and proving proper state regulations.
Marketing their products in a way that appeals to a broader audience while staying true to the brand’s roots.

The outcome

Overcoming Amazon's EPA and veterinary drug requirements

Brand’s Best Friend helped Happy Jack navigate through Amazon’s complex policies around pesticidal products, over-the-counter drugs, and EPA regulations.
Through BBF’s expertise in the pet market, the brand has now overcome all regulatory issues on Amazon.

Navigating Amazon's state complexities

Brand’s Best Friend helped Happy Jack navigate through Amazon’s complex policies around pesticidal products, over-the-counter drugs, and EPA regulations.
Through BBF’s expertise in the pet market, the brand has now overcome all regulatory issues on Amazon.

Dangerous goods

BBF helped Happy Jack correctly classify products as non-dangerous goods. For the products with dangerous good classifications, we ensured that Happy Jack followed the proper procedures and requirements for shipping and storing dangerous goods on Amazon.

Bringing Happy Jack's story to life

BBF brought Happy Jack’s story to life by optimizing PDP titles and bullets.
Developed visual content to highlight their unique points of difference and benefits to all shoppers.

The result

As a result of these efforts, along with closely monitored on platform advertising and promotional tactics, Happy Jack achieved an impressive 275% revenue growth in just 6 months, with a 406% ROAS. We are proud to be Happy Jack’s trusted partner and advisor on Amazon!

275%

revenue growth

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