Achieving 38% YoY growth as a mature brand

Canine Butcher Shop

“Brand’s Best Friend has a keen eye on the pet industry, and has grown our brand to tremendous heights.” - Paul Ducato, National Sales Director

The problem

When we first met the Canine Butcher Shop team, they had already been selling on Amazon for 5 years. However, they were facing stiff competition in the treat business, especially with regards to their primary product line. After hitting a wall, which is not uncommon for mature brands, they needed help finding new ways to grow their revenue.

The outcome

Our team helped CBS get out of their rut by innovating in a new direction.

Identifying market gaps

  • Brand’s Best Friend conducted ongoing category analysis.
  • Helped them identify an untapped opportunity to develop another product line in a less competitive niche.

Amplifying with strategy

  • Pinpointed growth opportunity in a new market category.
  • Provided product ideation and development support.
  • Created engaging visuals to clearly communicate product benefits.

The result

We are proud that through our partnership, Canine Butcher Shop achieved 38% Year over Year growth (2022/2023) on Amazon.

38%

YoY growth on Amazon

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