Refreshed assets boost revenue by 135%

Medi-Crunch

“Through storytelling and a deep understanding of the pet consumer, Brand’s Best Friend has helped us connect with the consumers in ways we never experienced before.” Rob Puma, Founder of Medi-Crunch

The problem

Medi-Crunch sells pill pockets for dogs that turn medication into a healthy and stealthy treat. Despite their status as an established pet brand, competition is a challenge in most categories on Amazon, and Medi-Crunch’s conversions needed a boost.

The outcome

Brand’s Best Friend identified opportunities to help Medi-Crunch stand out from the crowd and connect with their target audience.

Identifying areas of improvement

Medi-Crunch’s Amazon assets weren’t effectively communicating their products’ value. So, BBF leveraged our deep understanding of pet owners’ consumer habits to pull those selling points to the forefront.

Building emotional connections

We understood that consumers were looking for more than just a product – they were seeking a solution to a challenging problem that directly affected their dog’s health. Using emotional appeal and storytelling techniques, we effectively addressed the consumer’s pain points.
Leveraged social proof and authority to build trust and credibility.

Creating images that speak for themselves

Created enhanced visual content that placed the products’ unique selling points front and center.
Refocused content on most compelling selling points.
Created new visuals to highlight key benefits.
Leveraged storytelling to draw consumers in.

The result

Our enhanced content helped the brand achieve a 50% improvement in conversion rate on Amazon in just 6 months.

Combined with more efficient ad spending (40% increase in ROAS YoY) and optimized search relevancy, Medi-Crunch achieved a 45% increase in unit sales and a 65% increase in average order price, for a total 135% increase in revenue.

135%

Increase in revenue

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