Regaining Control and Achieving Success
Dave’s Pet Food
Brand new to the industry, Dave's Pet Food needed guidance and a strategy on how to be successful on Amazon. We created and implemented their entire Amazon presence.
The problem
Dave’s Pet Food is a national brand selling products across the United States. Due to rising supply chain costs, they began experiencing issues with MAP compliance and elevated prices across major ecommerce platforms. They lacked a content and marketing strategy to overcome these challenges, and to top it off, they were contending with unsubstantiated vendor central fees, “lost” inventory, chargebacks, and high co-op fees.
The outcome
Brand’s Best Friend successfully enhanced conversions and brand control by updating their pricing strategy, refining their online content, launching a new product, and providing data-driven advertising insights.
Establishing MAP compliance
- Achieved multichannel MAP compliance.
- Established pricing control across online and offline retailers.
- Preserved brand equity.
- Implemented price increases for the first time in over 2 years.
Migrating vendor central to seller central
- Championed Dave’s Pet Food’s transition from Amazon’s Vendor Central to Seller Central. This gave the brand more control over every aspect of their online business.
- Transferred “subscribe ‘n save” information.
- Balanced inventory levels.
Defining an effective content strategy
- Created customer-centric content.
- Boosted conversions.
- Achieved higher rank higher on results pages.
- Improved overall market share.
- The top product’s conversion rate moved from 13% to 35% – a 169% improvement.
- Shoppers spent 50% more time browsing Dave’s online shop compared to the rest of their peer group.
Launching a new 1st place product
- Our team helped Dave’s determine the marketing language and strategy to launch a new product, earning it a “#1 release” badge and plenty of visibility.
Data-driven insights into advertising
- Updated their pricing strategy, including the first price hike in years.
- Refined their online content to be more compelling to prospective customers.
- Assisted with the launch of a bestselling new product.
- Provided data-driven advertising insights for continuous improvement.


The result
The culmination of these efforts resulted in an extraordinary 1000% return on investment (ROI) and $5.60 return on advertising spend (ROAS). In addition, we helped the brand recuperate significant unsubstantiated vendor fees and optimize processes to boost its margins
1000%
Return on marketing investment
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