Regaining Control and Achieving Success

Dave’s Pet Food

Brand new to the industry, Dave's Pet Food needed guidance and a strategy on how to be successful on Amazon. We created and implemented their entire Amazon presence.

The problem

Dave’s Pet Food is a national brand selling products across the United States. Due to rising supply chain costs, they began experiencing issues with MAP compliance and elevated prices across major ecommerce platforms. They lacked a content and marketing strategy to overcome these challenges, and to top it off, they were contending with unsubstantiated vendor central fees, “lost” inventory, chargebacks, and high co-op fees.

The outcome

Brand’s Best Friend successfully enhanced conversions and brand control by updating their pricing strategy, refining their online content, launching a new product, and providing data-driven advertising insights.

Establishing MAP compliance

  • Achieved multichannel MAP compliance.
  • Established pricing control across online and offline retailers.
  • Preserved brand equity.
  • Implemented price increases for the first time in over 2 years.

Migrating vendor central to seller central

  • Championed Dave’s Pet Food’s transition from Amazon’s Vendor Central to Seller Central. This gave the brand more control over every aspect of their online business.
  • Transferred “subscribe ‘n save” information.
  • Balanced inventory levels.

Defining an effective content strategy

  • Created customer-centric content.
  • Boosted conversions.
  • Achieved higher rank higher on results pages.
  • Improved overall market share.
  • The top product’s conversion rate moved from 13% to 35% – a 169% improvement.
  • Shoppers spent 50% more time browsing Dave’s online shop compared to the rest of their peer group.

Launching a new 1st place product

  • Our team helped Dave’s determine the marketing language and strategy to launch a new product, earning it a “#1 release” badge and plenty of visibility.

Data-driven insights into advertising

  • Updated their pricing strategy, including the first price hike in years.
  • Refined their online content to be more compelling to prospective customers.
  • Assisted with the launch of a bestselling new product.
  • Provided data-driven advertising insights for continuous improvement.

The result

The culmination of these efforts resulted in an extraordinary 1000% return on investment (ROI) and $5.60 return on advertising spend (ROAS). In addition, we helped the brand recuperate significant unsubstantiated vendor fees and optimize processes to boost its margins

1000%

Return on marketing investment

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