Brand Consistency and Product Innovation

DYDSS

As an international pet supplement brand, overcoming unauthorized sellers became crucial. We not only established MAP compliance and helped create a consistent brand image, but also supported product innovation that led to even more growth.

The problem

An international pet supplement brand was having trouble getting discovered on Amazon. Unauthorized sellers had flooded the marketplace, causing volatile pricing and disrupting their normal operations. This brand confusion was not helped by ecommerce content that was inconsistent, inaccurate, outdated, or misleading.

The outcome

The supplement brand needed help getting organized on all fronts, from getting a handle on their pricing to creating a more cohesive content strategy.

Regaining control and establishing MAP compliance

Brand’s Best Friend identified and removed unauthorized sellers and MAP violators.
Established MAP compliance on Amazon for the first time.
Raised sale prices by over 30% for its top products, contributing to its growth rate of 86% YoY.

Creating a consistent brand image

Overhauled their visual content with professional, high-resolution photos.
Built customer-centric messaging that highlights the brand’s unique selling proposition.
Increased conversion rates increased by 43% and they were able to maintain leadership over their competition.

Supporting product innovation

Leveraging our deep understanding of everyday pet consumers, we helped the brand bring a new product to market.
Product was also successful throughout brick and mortar locations nationwide.

Providing hands-on advertising strategy support

Built a proper campaign strategy with ever-evolving keyword, product, category, and audience targeting parameters.
Our advertising strategy helped them further penetrate the market, defend their market share, and outpace competitor growth.
Now, with our dedicated team as a full-time resource, the brand can consistently stay ahead of the curve.

The result

Our proven strategies drove an 86% YoY increase in sales growth (2022 vs 2023) and 451% return on their advertising investment. Looking ahead, our partnership has perfectly positioned the brand for sustained success in a competitive marketplace.

Regained control of the brand’s online presence by establishing MAP compliance.
Revamped visual content for increased interest and conversions.
Helped develop and launch a new product.
Remained on board as a full-time marketing consulting resource.

86%

YoY sales growth

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