At Brand’s Best Friend, we are passionate about improving the lives of pets and their owners. Our mission extends beyond helping pet brands manage and optimize their e-commerce presence on platforms like Amazon, Chewy, and Walmart. We believe in making a positive impact on the animal community. This summer, our president, Dave Wosik, and his family exemplified this commitment during their memorable vacation to the Florida Keys.

The Wosik family ventured to Florida for a well-deserved, relaxing summer getaway. In between beach trips, the family stumbled upon The Turtle Hospital. This incredible organization dedicates itself to the rescue, rehabilitation, and release of endangered sea turtles.

Moved by the hospital’s mission and the stories of the turtles being cared for, Dave and his family decided to sponsor five sea turtles on behalf of Brand’s Best Friend, and other family friends. The sponsorship provides essential food, medication, and supplies needed to care for the turtles for an entire year. Each turtle they adopted has a unique story, showcasing their resilience and the efforts required for their recovery.

Meet the Turtles

Hanson Buoy was rescued with “Bubble Butt Syndrome” from a boat strike. Hanson has shown remarkable recovery. Known for his loveable nature, Hanson is one of the largest turtles in the organization.

Montel has had a long road of struggles. With a left front flipper amputation due to entablement, a missing part of his front flipper from a predator attach, multiple fibropapilloma tumors, and a missing left eye due to infection, Montel is curious and resilient in nature.

April also underwent an eye amputation due to fibropapilloma tumors. Rescued in Woman Key, April is both graceful and easy-going.

Bender was diagnosed with “Bubble Butt Syndrome” after a boat strike, as well as a front left flipper amputation after being rescued in Islamorada. Bender is known for his elusive and shy personality.

Madea also suffers from “Bubble Butt Syndrome” from a boat, but also impaired with paralyzed rear flippers and spinal damage. Not much gets to Madea and she remains mellow and serene.

By sponsoring these sea turtles, we support The Turtle Hospital’s broader mission of educating the public about the importance of marine conservation. Their involvement highlights Brand’s Best Friend’s dedication to supporting organizations that better the lives of animals. We remain committed to partnering with and supporting initiatives that enhance the lives of animals, whether through our professional services or personal endeavors.

If you are inspired by the Wosik family’s story, we encourage you to learn more about The Turtle Hospital and consider supporting their vital work. For more information about The Turtle Hospital and how you can help, visit The Turtle Hospital.

Let’s continue to work towards a better future for all pets and wildlife. At Brand’s Best Friend, every action counts, and every turtle matters.

More of our tips & updates

PetFood Industry Podcast: Customer Loyalty and E-Commerce with Mike Abruscato

Brand’s Best Friend Director of Business Development and Operations, Mike Abruscato, sat down with Petfood Industry Podcast Host, Lindsay Beaton, to discuss customer loyalty and retention strategies in e-commerce.
Read more

4 Keys for Navigating E-commerce Growth in 2025

As we begin to wrap up 2024, pet brands need to shift their focus towards the trends that will shape 2025, especially in e-commerce. The competitive landscape is evolving, and to stay ahead, brands need to diversify their e-commerce strategies. Mike Abruscato, Director of Business Development and Operations at Brand’s Best Friend, points out that while Amazon will remain a dominant force, solely relying on it is no longer viable. Platforms like Walmart, TikTok, and Chewy are growing, and brands need to develop a presence across multiple channels to succeed.
Read more

I went to SUPERZOO for the First Time. This is What I Noticed.

My background spans industries like manufacturing, outdoor products, health & wellness, and sports, and I’ve attended numerous trade shows in those fields. What struck me about SUPERZOO was the genuine creativity and energy that pet brands bring to the table. I was wow'd by the diversity of products and ideas. The New Product Showcase was filled with pet innovations I would never even think of.
Read more

SUPERZOO 2024 Recap

From staying ahead of industry trends to connecting with brands both new and familiar, SUPERZOO 2024 was a huge success for Brand's Best Friend. And if you can tell from the video recap, we had a blast doing it.
Read more

Creating Engaging Product Descriptions for Pet Supplies

Creating engaging product descriptions for pet supplies requires a blend of creativity, understanding of your audience, and strategic use of keywords. By following these tips, you can craft compelling e-commerce content that not only informs customers but also drives sales. Your product descriptions are often the final push a customer needs to make a purchase—make them count!
Read more

How To Make the Most Out of Pet Tade Shows & Expos: SUPERZOO 2024

Trade shows and expos have been successfully connecting brands in the pet industry for years. Events like this help businesses stay ahead of trends, network with industry peers, and showcase new products. Whether you're a seasoned exhibitor or a first-time attendee, it’s important to maximize your participation at these events to get the return on your investment.
Read more

5 E-commerce Trends for Pet Brands on Amazon, Chewy, and Walmart

As the digital landscape evolves, so do the strategies for pet brands looking to thrive on platforms like Amazon, Chewy.com, and Walmart.com. Our team sniffed out five key trends shaping the way pet products are bought, sold, and adored online.
Read more

Options for Manufacturers

Let’s take a closer look at the options manufacturers and brands have, and how you can get the most out of this massive marketplace, while also maintaining the greatest amount of control.
Read more

Amazon Prime Day 2024

It looks like Amazon Prime Day 2024 will return to its summer programming, after last year’s delay to October due to the global pandemic.
Read more

Understanding Advertising

Help your brand connect with customers at every stage of their purchase journey. What is the right advertising solution for you?
Read more