Understanding Advertising

Help your brand connect with customers at every stage of their purchase journey. What is the right advertising solution for you? Reach more shoppers and increase your sales, let’s help you get discovered. Connect with us!

Stores

Inspire customer loyalty with your own free multipage Store on Amazon.

Free**
Multi-page brand destination
Feature your product portfolio and tell your brand story

Videos Ads

Combine sight, sound, and motion in ads on Amazon sites, devices like Fire Tablet, and
across the web.

Use OTT and out-stream video ads to engage audiences across Amazon subsidiaries like IMDb.com, devices like Fire TV, and across the web

Amazon DSP

Our demand-side platform provides advanced tools for buying ad placements both on
and off Amazon.

Cost-per-click
Appear on and off Amazon
Engage audiences on and off Amazon who are in the mindset of browsing, discovering, or purchasing products

Coupons/Promotions

Percentage or dollar amount off to clip and redeem to activate the discount

Increase product visibility and increase sales velocity
Drive sales
Supports product rank improvement

More of our tips & updates

Amazon Vine Policy Update: What Sellers Need to Know About ASIN Merge Review Limits

In the fast-moving world of Amazon, change is the only constant. As an e-commerce management company, we closely monitor policy shifts that impact sellers, brands, and how products perform on the platform. The latest update to the Amazon Vine program is a perfect example of how Amazon's evolving rules can reshape go-to-market strategies overnight.

What Global Pet Expo 2025 Reveals About Winning on Digital Shelves

Last week, the Brand's Best Friend team headed to Orlando for the 2025 Global Pet Expo—the industry's largest annual trade show showcasing everything from innovative pet nutrition to the latest in pet tech. With our team of both seasoned Global Pet Expo veterans and excited first-timers, we gained a unique dual perspective on what's shaping the pet industry and—more importantly for our clients—how these trends translate to e-commerce success on Amazon, Chewy, and Walmart.

Amazon Strategy Update for Pet Brands: New Date-Code Policy and AWD Opportunities

Calling all pet brands who maintain a presence on e-commerce platforms! Two significant developments deserve your immediate attention: Amazon's extended date-code requirements and the emerging opportunity with Amazon Warehouse Distribution (AWD). Understanding these changes is crucial for maintaining profitability and streamlining operations in 2025.

Pet Business Disruptors Podcast: Brand’s Best Friend Talks E-Commerce Success

We recently had the pleasure of joining Clayton Payne on his podcast, Pet Business Disruptors to discuss some of the latest intricacies of online retail, the shifting landscape of consumer behavior, and how pet brands can maximize their success on platforms like Amazon, Chewy, and Walmart.

Chewy Advertising Services: Your Guide to Success

As Chewy strives to become a one stop shop for pet owners by offering medications, insurance and veterinary services. It is essential for brand to invest in the platform. At Brand’s Best Friend, we’re thrilled to offer expert guidance and management of Chewy advertising services, leveraging the new Chewy advertising portal to maximize your brand’s visibility and growth.

Pet-Safe Holiday Decorations: A Complete Guide for Pet Brands and Retailers

As the holiday season approaches, pet brands and retailers face a unique opportunity to address one of the season's most pressing challenges for pet parents: creating a festive yet pet-safe home environment. According to the American Pet Products Association (APPA) 2023-2024 National Pet Owners Survey, approximately 66% of U.S. households own a pet, representing nearly 86.9 million homes. During the holiday season, these pet parents face unique challenges in creating festive yet safe environments for their furry family members.

PetFood Industry Podcast: Customer Loyalty and E-Commerce with Mike Abruscato

Brand’s Best Friend Director of Business Development and Operations, Mike Abruscato, sat down with Petfood Industry Podcast Host, Lindsay Beaton, to discuss customer loyalty and retention strategies in e-commerce.

4 Keys for Navigating E-commerce Growth in 2025

As we begin to wrap up 2024, pet brands need to shift their focus towards the trends that will shape 2025, especially in e-commerce. The competitive landscape is evolving, and to stay ahead, brands need to diversify their e-commerce strategies. Mike Abruscato, Director of Business Development and Operations at Brand’s Best Friend, points out that while Amazon will remain a dominant force, solely relying on it is no longer viable. Platforms like Walmart, TikTok, and Chewy are growing, and brands need to develop a presence across multiple channels to succeed.

I went to SUPERZOO for the First Time. This is What I Noticed.

My background spans industries like manufacturing, outdoor products, health & wellness, and sports, and I’ve attended numerous trade shows in those fields. What struck me about SUPERZOO was the genuine creativity and energy that pet brands bring to the table. I was wow'd by the diversity of products and ideas. The New Product Showcase was filled with pet innovations I would never even think of.

SUPERZOO 2024 Recap

From staying ahead of industry trends to connecting with brands both new and familiar, SUPERZOO 2024 was a huge success for Brand's Best Friend. And if you can tell from the video recap, we had a blast doing it.

Creating Engaging Product Descriptions for Pet Supplies

Creating engaging product descriptions for pet supplies requires a blend of creativity, understanding of your audience, and strategic use of keywords. By following these tips, you can craft compelling e-commerce content that not only informs customers but also drives sales. Your product descriptions are often the final push a customer needs to make a purchase—make them count!

How To Make the Most Out of Pet Trade Shows & Expos: SUPERZOO 2024

Trade shows and expos have been successfully connecting brands in the pet industry for years. Events like this help businesses stay ahead of trends, network with industry peers, and showcase new products. Whether you're a seasoned exhibitor or a first-time attendee, it’s important to maximize your participation at these events to get the return on your investment.

5 E-commerce Trends for Pet Brands on Amazon, Chewy, and Walmart

As the digital landscape evolves, so do the strategies for pet brands looking to thrive on platforms like Amazon, Chewy.com, and Walmart.com. Our team sniffed out five key trends shaping the way pet products are bought, sold, and adored online.

A Summer Vacation with a Purpose: The Turtle Hospital

Inspired by The Turtle Hospital’s dedication to rescuing and rehabilitating endangered sea turtles, our team sponsored 5 turtles: Hanson, Montel, April, Bender, and Madea. Each turtle has a unique story of resilience and recovery. Their sponsorship provides essential food, medication, and supplies for a year, highlighting our commitment to bettering the lives of animals. We invite you to learn more about The Turtle Hospital and consider supporting their vital work.

Options for Manufacturers

Let’s take a closer look at the options manufacturers and brands have, and how you can get the most out of this massive marketplace, while also maintaining the greatest amount of control.

Amazon Prime Day 2024

It looks like Amazon Prime Day 2024 will return to its summer programming, after last year’s delay to October due to the global pandemic.