How To Make the Most Out of Pet Tade Shows & Expos: SUPERZOO 2024

Trade shows and expos have been successfully connecting brands in the pet industry for years. Events like this help businesses stay ahead of trends, network with industry peers, and showcase new products. Whether you’re a seasoned exhibitor or a first-time attendee, it’s important to maximize your participation at these events to get the return on your investment.

SUPERZOO 2024 in Las Vegas is a highly anticipated event in the pet industry, and it takes place August 13-14. We’ve compiled some tips on how to make the most out of trade shows and expos like SuperZoo.

Prepare Ahead of Time

Register early to take advantage of discounts, and book accommodations early to ensure you have a comfortable and convenient place to stay. Before attending, think about some basic objectives. Are you looking to launch a new product, meet potential partners, or gain insights into industry trends? Knowing your goals will help you plan your activities and allocate your resources and time effectively.

Networking: Don’t Be Afraid, Exhibitors Won’t Bite!

Maybe this goes without saying, but connecting with other brands is important! Building relationships can lead to valuable customers, partnerships, collaborations, and new business opportunities. A well-crafted elevator pitch can make a lasting impression.

Strut Your Stuff & Showcase Your Brand

If you’re exhibiting, make sure your booth is unique to your brand and clearly communicates the problem your brand solves. Have plenty of well thought out marketing materials available during the show. Also be sure to utilize lead capture apps and tools to collect contact information from visitors to your booth.

Stay Connected with Social Media

Social media is the ultimate tool for getting and staying connected. Social media is a great way to promote your participation before, during, and after the event. Share updates, photos, and live videos to engage with your followers in real time.

Evaluate and Iterate

After the trade show, take the time to evaluate your participation and identify areas for improvement. Did you achieve your objective? Think about what worked well and what didn’t for your brand. Review your notes and follow up with any contacts you made. Whether it’s a quick email or LinkedIn request, it’s helpful to connect virtually soon after the show so that the conversation stays top of mind.

See you in Las Vegas!

By planning ahead, engaging with attendees, showcasing your brand effectively, and evaluating your performance, you can make the most of your participation and set your business up for success.

Photo Credit: Pet Food Processing
Function, sustainability steal the show at SUPERZOO 2023 | Pet Food Processing

More of our tips & updates

PetFood Industry Podcast: Customer Loyalty and E-Commerce with Mike Abruscato

Brand’s Best Friend Director of Business Development and Operations, Mike Abruscato, sat down with Petfood Industry Podcast Host, Lindsay Beaton, to discuss customer loyalty and retention strategies in e-commerce.

4 Keys for Navigating E-commerce Growth in 2025

As we begin to wrap up 2024, pet brands need to shift their focus towards the trends that will shape 2025, especially in e-commerce. The competitive landscape is evolving, and to stay ahead, brands need to diversify their e-commerce strategies. Mike Abruscato, Director of Business Development and Operations at Brand’s Best Friend, points out that while Amazon will remain a dominant force, solely relying on it is no longer viable. Platforms like Walmart, TikTok, and Chewy are growing, and brands need to develop a presence across multiple channels to succeed.

I went to SUPERZOO for the First Time. This is What I Noticed.

My background spans industries like manufacturing, outdoor products, health & wellness, and sports, and I’ve attended numerous trade shows in those fields. What struck me about SUPERZOO was the genuine creativity and energy that pet brands bring to the table. I was wow'd by the diversity of products and ideas. The New Product Showcase was filled with pet innovations I would never even think of.

SUPERZOO 2024 Recap

From staying ahead of industry trends to connecting with brands both new and familiar, SUPERZOO 2024 was a huge success for Brand's Best Friend. And if you can tell from the video recap, we had a blast doing it.

Creating Engaging Product Descriptions for Pet Supplies

Creating engaging product descriptions for pet supplies requires a blend of creativity, understanding of your audience, and strategic use of keywords. By following these tips, you can craft compelling e-commerce content that not only informs customers but also drives sales. Your product descriptions are often the final push a customer needs to make a purchase—make them count!

5 E-commerce Trends for Pet Brands on Amazon, Chewy, and Walmart

As the digital landscape evolves, so do the strategies for pet brands looking to thrive on platforms like Amazon, Chewy.com, and Walmart.com. Our team sniffed out five key trends shaping the way pet products are bought, sold, and adored online.

A Summer Vacation with a Purpose: The Turtle Hospital

Inspired by The Turtle Hospital’s dedication to rescuing and rehabilitating endangered sea turtles, our team sponsored 5 turtles: Hanson, Montel, April, Bender, and Madea. Each turtle has a unique story of resilience and recovery. Their sponsorship provides essential food, medication, and supplies for a year, highlighting our commitment to bettering the lives of animals. We invite you to learn more about The Turtle Hospital and consider supporting their vital work.

Options for Manufacturers

Let’s take a closer look at the options manufacturers and brands have, and how you can get the most out of this massive marketplace, while also maintaining the greatest amount of control.

Amazon Prime Day 2024

It looks like Amazon Prime Day 2024 will return to its summer programming, after last year’s delay to October due to the global pandemic.

Understanding Advertising

Help your brand connect with customers at every stage of their purchase journey. What is the right advertising solution for you?