PetFood Industry Podcast: Customer Loyalty and E-Commerce with Mike Abruscato
Brand’s Best Friend Director of Business Development and Operations, Mike Abruscato, sat down with Petfood Industry Podcast Host, Lindsay Beaton, to discuss customer loyalty and retention strategies in e-commerce.
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4 Keys for Navigating E-commerce Growth in 2025
As we begin to wrap up 2024, pet brands need to shift their focus towards the trends that will shape 2025, especially in e-commerce. The competitive landscape is evolving, and to stay ahead, brands need to diversify their e-commerce strategies. Mike Abruscato, Director of Business Development and Operations at Brand’s Best Friend, points out that while Amazon will remain a dominant force, solely relying on it is no longer viable. Platforms like Walmart, TikTok, and Chewy are growing, and brands need to develop a presence across multiple channels to succeed.
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I went to SUPERZOO for the First Time. This is What I Noticed.
My background spans industries like manufacturing, outdoor products, health & wellness, and sports, and I’ve attended numerous trade shows in those fields. What struck me about SUPERZOO was the genuine creativity and energy that pet brands bring to the table. I was wow'd by the diversity of products and ideas. The New Product Showcase was filled with pet innovations I would never even think of.
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SUPERZOO 2024 Recap
From staying ahead of industry trends to connecting with brands both new and familiar, SUPERZOO 2024 was a huge success for Brand's Best Friend. And if you can tell from the video recap, we had a blast doing it.
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Creating Engaging Product Descriptions for Pet Supplies
Creating engaging product descriptions for pet supplies requires a blend of creativity, understanding of your audience, and strategic use of keywords. By following these tips, you can craft compelling e-commerce content that not only informs customers but also drives sales. Your product descriptions are often the final push a customer needs to make a purchase—make them count!
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How To Make the Most Out of Pet Tade Shows & Expos: SUPERZOO 2024
Trade shows and expos have been successfully connecting brands in the pet industry for years. Events like this help businesses stay ahead of trends, network with industry peers, and showcase new products. Whether you're a seasoned exhibitor or a first-time attendee, it’s important to maximize your participation at these events to get the return on your investment.
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5 E-commerce Trends for Pet Brands on Amazon, Chewy, and Walmart
As the digital landscape evolves, so do the strategies for pet brands looking to thrive on platforms like Amazon, Chewy.com, and Walmart.com. Our team sniffed out five key trends shaping the way pet products are bought, sold, and adored online.
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A Summer Vacation with a Purpose: The Turtle Hospital
Inspired by The Turtle Hospital’s dedication to rescuing and rehabilitating endangered sea turtles, our team sponsored 5 turtles: Hanson, Montel, April, Bender, and Madea.
Each turtle has a unique story of resilience and recovery. Their sponsorship provides essential food, medication, and supplies for a year, highlighting our commitment to bettering the lives of animals.
We invite you to learn more about The Turtle Hospital and consider supporting their vital work.
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Options for Manufacturers
Let’s take a closer look at the options manufacturers and brands have, and how you can get the most out of this massive marketplace, while also maintaining the greatest amount of control.
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Amazon Prime Day 2024
It looks like Amazon Prime Day 2024 will return to its summer programming, after last year’s delay to October due to the global pandemic.
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Understanding Advertising
Help your brand connect with customers at every stage of their purchase journey. What is the right advertising solution for you?
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